Top drivers of meal kits reach far beyond convenience This growth level may not be as high as the 20% enjoyed by the segment in 2018, but it is significantly higher than the 5.8% previously predicted for 2023 by Packaged Facts before the pandemic reignited consumer engagement. While food and beverage subscriptions did not perform as well as pet and home care, it still spiked 35% in the year with the average order reaching $52, according to the research.Ī closer look at meal kits by the US-based market research firm Grand View Research revealed increased consumer engagement in the space during the pandemic is helping to fuel and expected 12.8% compound annual growth rate through 2027, which should bring the market to $19.92bn. Emulsifiers, stabilizers, hydrocolloidsĭuring the pandemic, consumers flocked to meal kit delivery services as a safe way to stock their kitchens and entertain themselves while staying at home – reversing the economic trajectory of the category, which was struggling to retain consumers and seeing sales slip before the outbreak.Īccording to research by Order Groove, consumer demand for subscriptions across categories skyrocketed in 2020 with year-over-year enrollment surging 48% and subscribers increasing 27% over the prior year.Chocolate and confectionery ingredients.Carbohydrates and fibers (sugar, starches).Plant-based, alt proteins, precision fermentation.
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